14 Tools To Create Visual Content That Your Audience Will Love
Are you having troubles creating your own visual content?
Are you wondering how to convey engaging information that is relevant, accurate and shareable?
First, I’ll explain what is considered visual content.
What is Visual Content?
Visual content is content that communicates or compliments the valuable information in a visual way. Pretty simple concept.
Visual content can be infographics, videos, memes, presentations, screenshots, graphics, and images.
Visual Content Statistics
Still not sure if visual content is for you?
Here are some telling stats on just how big visual content has become and how it’s changing the way we all approach our blogs.
- 63% of social media is made up of images according to Citrix.
- Photos account for 93% of the most engaging posts on Facebook according to Socialbakers.
- Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebook according to KissMetrics.
- On Twitter,tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets according to Buffer.
- Adding a photo URL to your tweet can boost tweets by 35%according to the Twitter Media Blog.
- Instagram currently has 300 million monthly active users and 70 million new photos are shared each day.
[Tweet theme=”tweet-box-shadow”]6 Statistics on how important it is to use visual content on your site. via @rdigout[/Tweet]
14 Best Tools For Creating Visual Content
Not sure about you but I always found Adobe Photoshop a little hard to learn. Don’t get me wrong, it’s great for those that have the time to learn the program.
Guess what? I don’t have the time.
For those bloggers in a similar predicament, I want to share a few tools that I’ve found that are easy to use and produce great results.
With Pinstamatic you can share so much more on Pinterest. It’s time to say goodbye to photo sharing and say hello to your visual social network. Put quotations on your boards to grab the interest and attention of other Pinterest users. Share your favourite music and let your friends play songs directly from your board. Add a clickable map of your company’s location to your corporate board
Create beautiful visual quotes as images. Download and share on your favorite social network.
Quozio turns meaningful words into beautiful images in seconds. Then share ’em on Facebook, Pinterest, email and more!
QuotesCover.com turns any ordinary quotes texts into beautiful quotes picture for social medias like Facebook, Twitter header, Google Plus, Pinterest, Instagram. Or you can use it as an E-Cards, Desktop or Mobile Wallpapers, and even high resolution image for Posters or other print design.
If you think of slides as images, it’s easy to see how this tool could be useful for building out visual content. You can set images as backgrounds, add text and typography, and place icons and graphics.
Note: When you save in PowerPoint, choose to “save as” an image, and you’ll be set.
Easy-to-Use Infographic Maker. Take your visual communication to the next level, without hiring a professional designer. Free templates available for Infographics, presentations, posters and reports. Featured piktocharts start at $15/month.
Add new life to your favorite photos with custom filters, fun fonts, and hand-drawn doodles by Elsie and Emma, creators of the award-winning lifestyle blog, “A Beautiful Mess”. Then share your creations with friends through email, or by publishing them directly to popular social networks — Instagram, Facebook, and Twitter (hashtag: #ABeautifulMess). Available on iOS and Android
The Ultimate Collection of Free Content Marketing Templates. In this post, you’ll find what I wish I had once upon a content marketer’s dream: a full collection of 386+ free, customizable, content creation templates . This download includes templates for Twitter, Facebook, LinkedIn, Instagram, and Pinterest with today’s most accurate and suggested sizes for each social network.
The Scientists unveiled the first iteration of their groundbreaking antidote in July 2012 and have cautiously made it available for human trials. The antidote allows users to create colorful, visually engaging animated Powtoons (presentation – cartoon mashups) with drag-and-drop simplicity…
Here is an example of when I used PowToons for when I applied to my current job.
Want to show off your website, product or service in action? Enter: Placeit. This tool allows you to upload an image or grab a screenshot directly from a URL and “place it” onto a variety of iPhone, laptop, or tablet images.
Note: A free download comes in at 300×400 pixels, plus it includes free editing capabilities. Larger images start at $8.
[Tweet theme=”tweet-box-shadow”]14 Lesser-Known Tools To Create Visual Content That Your Audience Will Love via @rdigout[/Tweet]
For content marketers who need to create a lot of visual content, Visage is a design tool that makes on-brand content creation simple. Unlike working with slow and expensive vendors, Visage makes beautiful content creation easy.
My 3 Top Favourite Tools
Editing your photos is easy with PicMonkey! Add filters, frames, text, and effects to images with our free online photo editing tool! Royal and a paid version.
Pablo (as in Pablo Picasso) by Buffer is a free social media image creation tool. Choose from a wide array of stock images (or upload your own photos), add a text overlay and post the finished product to your social channels.
You can create graphics with stats or facts, inspirational quotes, recipes or important announcements. Pablo is noted for its speed and easy-to-use filters and sizing options.
Canva makes it super easy to create graphics that get engagement on social media. There’s plenty of templates for marketers from email headers to blog graphics.
Here are a few examples of how I have used Canva.
You really can’t have enough tools for your visuals to make your content stand out. New tools bring more inspiration, creativity, and more ways to get your images in front of your audience.
The more tools you get to know, the more you are able to experiment, and the more varied your visual marketing tactics.
Before you go: Do you create custom images for your blog posts? What are your favorite tools for quickly customizing your visuals? Share them with me in the comments section below.
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